Callander girls and guys show their green colours
Friday 8th January 2010
Most people know Callander as a popular tourist town in the Trossachs, the foothills of the Scottish Highlands.
This town of 3500 also has ambitions to become one of the country's greenest, and has won funding from the Climate Challenge Fund to help deliver its vision.
Climate Futures has been appointed to help with the carbon footprint and communication of the programme, starting the year with an exciting new collaboration.
The Callander Community Development Trust (CDT) is encouraging individuals and families in the region to reduce their carbon footprints through energy efficiency, microrenewables and greener food and consumption choices.
The initiative is supporting local producers, decreasing the town’s environmental impact and building the community and its resilience to oil shocks.
The project vision is to sign up the whole community to achieve a 4% reduction in their carbon emissions each year from 2011 onwards, and aim for deliver emissions savings of 60% by 2025. 120 people signed up to the Energy Saving Trust Home Energy Check (HEC), and are already actively reducing emissions through energy efficiency measures.
A series of events, personal engagement and consultation will be used to broaden the action of existing members and contacts and expand membership.
Climate Futures will work with the community group to calculate the collective carbon footprint and present this, and individuals' carbon footprints, in appealing and colourful graphics. We will also help with messaging and engagement.